Some SEO Ideas

Although technically not SEO, Social Media is such a growing factor in getting your web site noticed, that it’s an important element to include in your plan.

Social media ranges from social networks like Twitter, Facebook and LinkedIn — to social bookmarking sites such as Delicious, Digg, StumbleUpon and many more. There is a lot of relationship building involved, but as you build your own networks and build quality content on your web site or blog, you’ll see traffic to your web site increasing, as well.

As with any relationship, it is a give and take. Don’t just expect to join a site like Twitter for the pure sake of pushing your content. That just won’t fly — your true intentions will stick out like a sore thumb and do nothing but turn people off.

Even if you are on the site purely for networking reasons, the key is to make friends. Help out members of your network if they ask for a “retweet” or Digg, give helpful advice if asked, etc. You’ll see the same in return.

If you write a great post and have built meaningful relationships with peers in your niche, you’ll often find that friends will submit your posts and give you votes on the social bookmarking sites. The more votes you receive, the more likely your post is to be noticed by others and shared around, often resulting in additional link backs from other blogs, etc.

This are just a couple techniques that you can apply on your site to build a link strong.

Optimize your website via BING SE

How can you optimize your website for Bing?

Google and Bing have very similar ranking algorithms. Although the algorithms are similar, the results returned by Google and Bing are often very different.

To optimize your website for Bing, analyze your website with SEO fanatic . Here are some general tips:

1. If a page of your website already has high rankings for some keywords, do not optimize the same page for another keyword.

2. Optimize different pages of your website for different keywords and different search engines.

3. Optimize as many pages of your website as possible to get the best possible rankings.

Yahoo and Bing have created a powerful second player by combining forces. Don't ignore the possibilities that this offers to your business. Search terms that are very difficult on Google might be easier on Yahoo/Bing.

Simple SEO Techniques For Your Website

Getting your website to the top of the search engine results is most probably your priority especially if you have plans on monetizing it. Because we all know that the closer you get to the number spot in the organic results, there will be more people visiting your website. And the key here is in doing the right SEO techniques that can give your site the boost it needs. Successful internet marketers have been practicing them for many years and they have been continuously ranking their websites with these processes. It is important that you focus on one strategy or technique here and lay down your plans on how you can best manage to do it within as little time as possible and with little expense as you can. Of course it does not go without saying that there will be a few expenses you will be making along the way, but keeping them to a minimum would certainly be best for you.

Do not forget about your tags. The tags concerned here are the title tags, the heading tags, the image alt tags, and the meta tags. The most important of them all is the title tag or the title of your web page. These help in determining what topic you are dealing with within your web copy. The image alt tags are meant for people who cannot view the images themselves and so they rely on the alt tags to describe what is being shown in that image. And lastly the meta tags which are still debated today if they are still important. Next is link building which is by itself the most important aspect of your SEO campaign and among your SEO techniques. It is also very broad that it actually requires a separate article to fully understand the various link building techniques that you can do. But the gist is that you should link only to trusted websites and that you must get links from such websites as well. You get the idea.

And lastly, learn about SEO copywriting but more importantly, create content on your website that deals with just one general topic. Preferably with your major keyword. All the content of your web pages must be relevant to your overall theme or topic or niche, whichever you prefer to call it.

Staying focus is the key to your SEO success and remember that it does not happen overnight. But what is important is that you stay focus and do each of these methods the right way, meaning the white hat SEO way and never spam people and their websites.

PPC Campaign

It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.

Some people also refer to paid search as SEM, through here at Search Engine Land, we consider SEM (search engine marketing) to be an umbrella term that encompasses both paid search and SEO (search engine optimization).

Advice For Newbies

New to paid search ads? Don't worry! Search Engine Land has the perfect series for you: PPC Academy. This special column began in 2010 and provides a different installment each week to bring you up to speed on paid search.

Another starting place is Google's "Insider's Guide To AdWords," which you'll find here in PDF format. AdWords is by many measures the most popular paid search platform used by search marketers, so the guide offers a useful introduction.

Of course, there's much more to paid search than what's covered in Google's guide. Here's our review of some newer books: A Roundup Of Best Search Advertising Books.