Effective On-line Marketing Plan

If you have a business and has a website, you need to know about the most effective on-line marketing techniques currently being used. Many businesses waste precious time and money on marketing tactics that have not been proven to work. This can cause problems for smaller businesses that do not have extra funds to devote to an on-line advertising budget.

Despite all this focus on effective on-line marketing tactics, remember that the visitor should always be your main consideration when designing a new site. Make your site easy to use and easy to buy from, and you will win a loyal following. Simple, straightforward sites perform best all around. Clearly labeled navigation, informative page content, secure on-line purchasing and ease of ordering are some key elements to a successful website. Make sure every page will load on a standard, smaller sized monitor (800 x 600 is a good size for testing) and does not require a high speed connection or additional sound and video features.

Overhaul your home page to make it as simple and easy-to-use as possible. You want to make a good impression on your visitor right away so they do not click the back button. Give them a brief text summary of your company, your website, and your products/services. Two or three paragraphs is plenty; save the detail for the inner pages. Don't use a form for your landing page. Forms have very little text, so they do nothing to help your rankings. In general, they do not convert well to sales either. You can still use a form somewhere on your index page, but make sure it is surrounded by several paragraphs of keyword-optimized content.

Sites with more content will rank higher in the search engines. Make sure your site has at least 5 pages of original text that is not published anywhere else. Include standard pages like "About Us" and "Testimonials" to add professionalism to your site. Always include a site map so you can be sure the search engine spiders can find every page. This also makes it easier for your visitors to find specific pages. Always use keyword-rich text links for navigation. Avoid generic links like "contact us" or "FAQ."

Make sure all of the basic SEO elements are present on your pages, such as title, description, and header tags. Keep them simple and brief. The search engines that still use them have character limits, and also have strict spam rules, so don't use a keyword more than once. Be as specific as possible when choosing keywords for your tags. For example, "auto repair" is very generic. Do not use any questionable or "black hat" SEO tactics that may get your site banned from the search engines completely. Avoid anything "tricky" like hidden text, pages of irrelevant links, or spamming your site in any way. Do not ever use frames in your site. This was a technique had been popular in the past, but it is now discredited by the search engines and is not a part of any effective on-line marketing plan.